And then we . 1. Why Branding Is Important. Though these are a part of the brand-building process, they only scratch the surface. It Helps Build Trust Thoughtful, professional personal brand photos will help build trust and form a connection with prospective clients and employers right away. 6. Don't make your first impression your last. Once a company establishes what its values are, it can .
Great branding shows customers what makes you, you. Because most, if not all, of your customers work directly with you at some point, it's important that they get to know you . Why are branding photo shoots important? Dress in your branding colours if you already have these set, otherwise wear what you feel most comfortable in that makes you look great. It's a reasonable question - one I'm going to absolutely DEMOLISH in this post, but reasonable all the same - when you've got a business that most people would call successful, branding might seem superfluous. Knowing these details of your brand voice is an essential part of branding. 1. Branding is a critical component of any business.
With its unique name & features branding. 1. There's a deeply informed rationale to everything included every visual and verbal decision. Branding helps you get to that level. The branding of a company is more significant than you would imagine. Branding Increases Company Awareness. Secondly, if an advertisement doesn't have a focus, the . Apart from visuals, photography is one of the most important ways we communicate the emotions of our brand. Whether we like it or not, our first opinions of someone/a brand happen in under a second. Brands such as Nike & Reebok are of the same product but have different names, logos, colours, features and graphics etc. ( Cambridge Dictionary) Branding gives your business a personality. A simple background is needed so that your portrait will read clearly . When I launched my book Social Marketing Success that became a bestseller, I took the opportunity to include the book in some of my photos. Over time, a brand can become dated. Here are top 5 reasons why entrepreneurs need to spend time defining, establishing, and strengthening their brand. 1. If you're making money, doesn't that mean your business is, you know, working? Also, up-and-coming photographers are often willing to be flexible with pricing to build their portfolios. I mean, there are literally women on social media that I want to be friends with . If you want to be seen as a professional, you must have professional photos. It creates trust with your audience. Related Reading: Why is it so important businesses nail their branding Preference. Brands create a bond filled with . It helps inform everything you do. In fact, 82% of consumers trust a company more, and 77 % are more likely to buy from a company if the business uses social media. These values should inform every aspect of your business. A personal branding photo-shoot is an investment - it's about digging deep into who you are, where you're going on your business journey and who it is you want to connect with. A company's brand is based on the company's values. Teaming up with Sirena to offer my styling services for her personal branding shoots brings all of the elements together. It is important to remember that every decision your business makes should reflect your brand it what it hopes to accomplish in the long run. Fonts. When your voice is consistent, your audience comes to know you and like you, which leads to them engaging with what you offer. During recruitment, it is important to establish common ground with the prospects, to make them feel connected and understood. Branding is important for every business because of the overall impact it has on a company. It unites the business. Friends, we live in a visually inspired world. This is what personal branding does. And branding photography puts those two together in an incredible way. Photography can elevate the look and feel of a brand; it can help a customer better understand the benefits of a product, and it can make a prospective . Increase engagement with your brand Your brand represents your promise to your customers and yourself. Your brand will work for you when you put the time into working on it. Your brand may look like it's made up only of logos and color, but it is truly your company's complete identity. People purchase products based on their emotions and photos can have an effect to convey emotions. At VHS Design, we use elegant design and compelling messaging to initiate immersive encounters with the story you want to tell. Branding, in general, serves the following purposes: Increasing awareness and reach; If your product/service is not represented by a strong, relatable brand, then your customers will struggle to support you. 1. It is your identity, sets you apart from the competition and presents a memorable impression. Branding is important because it shows who you are, what you stand for, and how you feel as a company. It includes all your product photos, team headshots, social media and blog images and every picture you use for digital or print media - but only if they're unique to you. And customers become loyal to a brand if they relate to the brand's personality. Because there is so much competition nowadays, businesses must go above and beyond to ensure that they stand . Therefore, another reason why personal branding is important is it allows you to grow your network naturally and have a greater reach than you would without a personal brand associated with your name or business. It's a way to connect and build a relationship with your customers on a more deep and meaningful level, and create affinity that goes beyond your brand name. Branding photos is essential, it makes your brand more approachable, relatable and human. If we were to describe the importance of branding, the list literally goes on and on. Brand imagery is the result of all the visuals that represent your brand's identity. Slogan is a short and simple message that is visible to customers. The advertising medium target demographic that is chosen will assist in building the brand. Professional photos can add so much to your brand, and they don't have to be as expensive as you may think! Branding helps to link your business name, logo, online presence, item . Positive attention strenghtens the brand identity and the customers can feel like they are a part of the brand's success story. You might be thinking, but Mariah, you promised us systems and processes this month, and yes, yes I did.
Not only that, but when you work on your branding the right way, it also means that you get to establish a mission. When you own a business that is just you or a few employees, you rely on your direct connections with your clients to promote yourself. 15 Benefits Of Branding For Business. Branding Photography by kp studios Here are three reasons why branding photography is essential. This is why a professional logo design should be powerful and easily memorable, making an impression on a . Many intuitively understand what it is and why branding is so important. 5 Simple Tips to Give Yourself Some Space to Build Your Own Brand. One of the most important Personal Branding photos you need is a professional-looking headshot. 1. Why brand photography is important BRAND PHOTOGRAPHY MAKES YOUR BRAND MORE RELATABLE AND HUMAN 82% of consumers trust a company more and 77 % are more likely to buy from a company if the founder uses social media. Your website photos (or your brand photoshoot) can make or break your professional image. Why are branding photo shoots important? Read this article about the brand plan to establish your business as a brand. Branding Generates Trust. Answer (1 of 14): Let's be simple and straightforward WITHOUT BRANDING, YOUR BUSINESS WON'T SURVIVE IRRESPECTIVE OF THE FACT IT'S B2B, B2C, D2C, ETC Let me justify.Lets's answer the question What exactly is branding? It takes years and years of hard work and reputation building. People . No complex answers like the one's on google. When people feel . It's so important to build brand trust and awareness when you are promoting your goods and services. The more inspiring your brand identity, the more likely consumers will build a brand allegiance to what you offer! In fact, it takes us less than 30 seconds to form an impression of someone, so they do. It's a process that you go through to influence how others perceive your brand. While your product or service is the star, quality photos allow you to show off your company and what you and your team can do. 3. First impressions are everything.
7. Branding inspires your customers. The brand also creates an identity that customers can recognize, allowing you to stand out from the rest. Photography makes the product feel real. Makes you Stand Out.
Branding gives you clarity and direction. To survive in business, you need to be able to make money and know your niche. Having a well established brand gives people something to talk about. Branding is an important aspect of the business. I'm here to tell you 3 reasons why personal branding photography is important from my own experience. Good branding isn't built overnight. Don't forget: branding doesn . Humans overwhelmingly want to feel connected and like they are a part of something. A high-quality consistent photo can help you achieve that. A company's values are a set of values that determine what the company believes in, and, therefore, what it will or will not do. So invest a little more in creating your brand strategy, design and think about the opportunities a consistent . 1.
Cohesive branding that truly reflects your company's identity will take your business to the next level and solve many issues that you probably deal with every . Here are the main reasons why branding matters. It helps companies grow by developing trust with their customers and employees. Bonus Tips: Before having your personal branding photography done, spend some time thinking of what exactly you want from it.Draw up a list of what should be included, and get more photos done than you need. 3. Firstly, if an advertisement is too focused, the company will lose the ability and chance to expand to a new target segment or new markets. Whether you are a big company or a startup, having a strong mission, vision, and goals will help customers see your brand. Developing your brand means starting with defining the fundamentals of your business. We hope this article helps you to have a clearer understanding of Why branding is Important in . Unfortunately, not every financial institutions have understood why is branding important for banks. Branding is critical to business. PARTNER WITH US. It sets you up as an authority figure. Branding Gives Customers A Sense Of Community. 5. It reflects the thought process that went into creating the brand and offers guidance for making the brand work to help you achieve even greater success. It doesn't just make things look nice-steady growth and customer retention are nearly impossible without it. Often times business owners put themselves at the bottom of their priorities. A company's brand is based on the company's values. Branding distinguishes products. 1. Treat yourself like a . A company's values are a set of values that determine what the company believes in, and, therefore, what it will or will not do. A visual identity is a visual aspect of a brand that businesses create to evoke certain emotions and experiences with the brand and includes an image of your brands such as logos, fonts, photos, etc. A company can use branding to communicate with potential employees during the recruitment process. Why is personal branding photography so important for building your business? So, if this is your idea of branding, please keep reading. Branding doesn't just count during the time before the purchasethe brand . Personal branding is a visual representation of your business, services, and brand. Boring brand media is no longer appealing. It'll create more opportunities, brand awareness and, in the end, brand loyalty. 1. It's something that nonprofits need to embrace as something not exclusive to for-profit brands and corporations. Why You Need A Brand Photo Shoot . March 15, 2017; Business Operations Tips & Tools; 0 comments; by Mariah; I'm thrilled to have Brianne of Brightly & Co. today on the blog, sharing some of her branding knowledge!! Personal branding photography is marketing YOU - it's all about celebrating the very best of you and your business. 2. You'll soon see what you can gain from using it too. Branding helps tie your niche together and get like-minded customers. Branding is everything. Branding is the set of actions that you take to build a brand. . By definition, branding is about creating an image or name for a product or service that helps people to identify it in the marketplace: the unique "stamp" on your company that represents your mission aims and values in a personalised, engaging way. You. Here are the reasons why branding is important. A good brand will always tell customers what they should expectand hold you towhen they work with you. It brings out the YOU in your business. Lots of businesses make use of stock . Back in the day, and as seen in old western movies, there was only one bank in each community. Yes, 0.45 of a second to be precise. A strong brand image is important for any business. In brief: branding is brand management. But once you have created the strong foundations of a good brand, the rest is history. Branding confirms your credibility in the market. 1. Branding coordinates everything from logo design, colors, and imagery, to brand name, taglines, and voice in order to create a cohesive and engaging experience for customers. However, the two terms have different meanings. Not . If the photo doesn't look like you or is outdated, it produces a disconnect and distrust. This also applies to your consumers - the target audience. More than ever, photo styling in branding is an important element of a brand. Your images have the ability to quickly and easily convey the emotion that you want your customers to feel when you're surrounded by your business. Personal branding photography as part of the marketing for your brand helps to show your customers who you are and allows them to get to know you. Taken from the practice of branding cattle and the branded symbols used by craftsmen, branding as we know it today emerged out of the . Personal branding is incredibly important for many reasons. Professional branding photos do more than increase sales, they inspire visitors to your media channels by authentically showing your staff, operations and products. It's for you too, and has some amazing benefits . Professional and on brand photos will go a long way in making every part of your visual brand look legit. Your branding photos should reflect who you really are and they should be scroll-stopping. Reasons Why Branding Is Important. One thing is for certain and every artist needs to comprehend weather they embrace it or not is that they are a brand. Due to this, he felt inspired to write an article sharing the 3 reasons why branding is so important on LinkedIn to help other people who might be finding that they aren't getting in front of people from their LinkedIn marketing efforts. Here are 7 reasons why we believe branding is important for every business out there. Branding your photography is important for these reasons: Branding helps you gain recognition Think of a brand as the face of your business. For nonprofits, branding is your mission and values, your tone in communications, how the community perceives you, the impact you make - and yes, your designed identity as well. Professional Images Elevate Your Brand. In addition to owning up to mistakes, also sharing positive news and accomplishments with customers is important. Brand is also reflected in slogan. This recognition increases company value, provides insight, sets expectations, and makes acquiring new customers easier. Why brand photography is important BRAND PHOTOGRAPHY MAKES YOUR BRAND MORE RELATABLE AND HUMAN 82% of consumers trust a company more and 77 % are more likely to buy from a company if the founder uses social media. Imagine that an audience is being introduced to your brand for the first time. What do people recognize first when they see someone? Customers fall in love with great products, but more importantly, they also fall in love with great brands. This means defining your values and what you stand for. While well-lit, high-quality images of you in a business setting can help you gain credibility with your audience, blurry, low-quality images or selfies cheapen your services. When a product is presented and is being showcased well and properly it plays an important role in the client's decision making. 6. Branding is the act of connecting a product (or b usiness) with a particular name, symbol, or features and ideas to make it recognizable. EVERYTHING! People want to buy from people, not . It helps inform everything you do. In fact, Google's customer journey research shows an estimated 12 touches with a company . It generates trustworthiness among customers (which leads to loyalty in the long run), sets a brand apart from the competition, and makes a good impression among potential consumers. Local Nomads has a photo walk every two weeks in Baton Rouge and New Orleans where you can take photos with professional photographers for free. Well-executed branding has a lot to say. Their face! It's about what you have to offer to your clients the skills, qualities, and experience you have that set you apart from the rest.
Great branding shows customers what makes you, you. Because most, if not all, of your customers work directly with you at some point, it's important that they get to know you . Why are branding photo shoots important? Dress in your branding colours if you already have these set, otherwise wear what you feel most comfortable in that makes you look great. It's a reasonable question - one I'm going to absolutely DEMOLISH in this post, but reasonable all the same - when you've got a business that most people would call successful, branding might seem superfluous. Knowing these details of your brand voice is an essential part of branding. 1. Branding is a critical component of any business.
With its unique name & features branding. 1. There's a deeply informed rationale to everything included every visual and verbal decision. Branding helps you get to that level. The branding of a company is more significant than you would imagine. Branding Increases Company Awareness. Secondly, if an advertisement doesn't have a focus, the . Apart from visuals, photography is one of the most important ways we communicate the emotions of our brand. Whether we like it or not, our first opinions of someone/a brand happen in under a second. Brands such as Nike & Reebok are of the same product but have different names, logos, colours, features and graphics etc. ( Cambridge Dictionary) Branding gives your business a personality. A simple background is needed so that your portrait will read clearly . When I launched my book Social Marketing Success that became a bestseller, I took the opportunity to include the book in some of my photos. Over time, a brand can become dated. Here are top 5 reasons why entrepreneurs need to spend time defining, establishing, and strengthening their brand. 1. If you're making money, doesn't that mean your business is, you know, working? Also, up-and-coming photographers are often willing to be flexible with pricing to build their portfolios. I mean, there are literally women on social media that I want to be friends with . If you want to be seen as a professional, you must have professional photos. It creates trust with your audience. Related Reading: Why is it so important businesses nail their branding Preference. Brands create a bond filled with . It helps inform everything you do. In fact, 82% of consumers trust a company more, and 77 % are more likely to buy from a company if the business uses social media. These values should inform every aspect of your business. A personal branding photo-shoot is an investment - it's about digging deep into who you are, where you're going on your business journey and who it is you want to connect with. A company's brand is based on the company's values. Teaming up with Sirena to offer my styling services for her personal branding shoots brings all of the elements together. It is important to remember that every decision your business makes should reflect your brand it what it hopes to accomplish in the long run. Fonts. When your voice is consistent, your audience comes to know you and like you, which leads to them engaging with what you offer. During recruitment, it is important to establish common ground with the prospects, to make them feel connected and understood. Branding is important for every business because of the overall impact it has on a company. It unites the business. Friends, we live in a visually inspired world. This is what personal branding does. And branding photography puts those two together in an incredible way. Photography can elevate the look and feel of a brand; it can help a customer better understand the benefits of a product, and it can make a prospective . Increase engagement with your brand Your brand represents your promise to your customers and yourself. Your brand will work for you when you put the time into working on it. Your brand may look like it's made up only of logos and color, but it is truly your company's complete identity. People purchase products based on their emotions and photos can have an effect to convey emotions. At VHS Design, we use elegant design and compelling messaging to initiate immersive encounters with the story you want to tell. Branding, in general, serves the following purposes: Increasing awareness and reach; If your product/service is not represented by a strong, relatable brand, then your customers will struggle to support you. 1. It is your identity, sets you apart from the competition and presents a memorable impression. Branding is important because it shows who you are, what you stand for, and how you feel as a company. It includes all your product photos, team headshots, social media and blog images and every picture you use for digital or print media - but only if they're unique to you. And customers become loyal to a brand if they relate to the brand's personality. Because there is so much competition nowadays, businesses must go above and beyond to ensure that they stand . Therefore, another reason why personal branding is important is it allows you to grow your network naturally and have a greater reach than you would without a personal brand associated with your name or business. It's a way to connect and build a relationship with your customers on a more deep and meaningful level, and create affinity that goes beyond your brand name. Branding photos is essential, it makes your brand more approachable, relatable and human. If we were to describe the importance of branding, the list literally goes on and on. Brand imagery is the result of all the visuals that represent your brand's identity. Slogan is a short and simple message that is visible to customers. The advertising medium target demographic that is chosen will assist in building the brand. Professional photos can add so much to your brand, and they don't have to be as expensive as you may think! Branding helps to link your business name, logo, online presence, item . Positive attention strenghtens the brand identity and the customers can feel like they are a part of the brand's success story. You might be thinking, but Mariah, you promised us systems and processes this month, and yes, yes I did.
Not only that, but when you work on your branding the right way, it also means that you get to establish a mission. When you own a business that is just you or a few employees, you rely on your direct connections with your clients to promote yourself. 15 Benefits Of Branding For Business. Branding Photography by kp studios Here are three reasons why branding photography is essential. This is why a professional logo design should be powerful and easily memorable, making an impression on a . Many intuitively understand what it is and why branding is so important. 5 Simple Tips to Give Yourself Some Space to Build Your Own Brand. One of the most important Personal Branding photos you need is a professional-looking headshot. 1. Why brand photography is important BRAND PHOTOGRAPHY MAKES YOUR BRAND MORE RELATABLE AND HUMAN 82% of consumers trust a company more and 77 % are more likely to buy from a company if the founder uses social media. Your website photos (or your brand photoshoot) can make or break your professional image. Why are branding photo shoots important? Read this article about the brand plan to establish your business as a brand. Branding Generates Trust. Answer (1 of 14): Let's be simple and straightforward WITHOUT BRANDING, YOUR BUSINESS WON'T SURVIVE IRRESPECTIVE OF THE FACT IT'S B2B, B2C, D2C, ETC Let me justify.Lets's answer the question What exactly is branding? It takes years and years of hard work and reputation building. People . No complex answers like the one's on google. When people feel . It's so important to build brand trust and awareness when you are promoting your goods and services. The more inspiring your brand identity, the more likely consumers will build a brand allegiance to what you offer! In fact, it takes us less than 30 seconds to form an impression of someone, so they do. It's a process that you go through to influence how others perceive your brand. While your product or service is the star, quality photos allow you to show off your company and what you and your team can do. 3. First impressions are everything.
7. Branding inspires your customers. The brand also creates an identity that customers can recognize, allowing you to stand out from the rest. Photography makes the product feel real. Makes you Stand Out.
Branding gives you clarity and direction. To survive in business, you need to be able to make money and know your niche. Having a well established brand gives people something to talk about. Branding is an important aspect of the business. I'm here to tell you 3 reasons why personal branding photography is important from my own experience. Good branding isn't built overnight. Don't forget: branding doesn . Humans overwhelmingly want to feel connected and like they are a part of something. A high-quality consistent photo can help you achieve that. A company's values are a set of values that determine what the company believes in, and, therefore, what it will or will not do. So invest a little more in creating your brand strategy, design and think about the opportunities a consistent . 1.
Cohesive branding that truly reflects your company's identity will take your business to the next level and solve many issues that you probably deal with every . Here are the main reasons why branding matters. It helps companies grow by developing trust with their customers and employees. Bonus Tips: Before having your personal branding photography done, spend some time thinking of what exactly you want from it.Draw up a list of what should be included, and get more photos done than you need. 3. Firstly, if an advertisement is too focused, the company will lose the ability and chance to expand to a new target segment or new markets. Whether you are a big company or a startup, having a strong mission, vision, and goals will help customers see your brand. Developing your brand means starting with defining the fundamentals of your business. We hope this article helps you to have a clearer understanding of Why branding is Important in . Unfortunately, not every financial institutions have understood why is branding important for banks. Branding is critical to business. PARTNER WITH US. It sets you up as an authority figure. Branding Gives Customers A Sense Of Community. 5. It reflects the thought process that went into creating the brand and offers guidance for making the brand work to help you achieve even greater success. It doesn't just make things look nice-steady growth and customer retention are nearly impossible without it. Often times business owners put themselves at the bottom of their priorities. A company's brand is based on the company's values. Branding distinguishes products. 1. Treat yourself like a . A company's values are a set of values that determine what the company believes in, and, therefore, what it will or will not do. A visual identity is a visual aspect of a brand that businesses create to evoke certain emotions and experiences with the brand and includes an image of your brands such as logos, fonts, photos, etc. A company can use branding to communicate with potential employees during the recruitment process. Why is personal branding photography so important for building your business? So, if this is your idea of branding, please keep reading. Branding doesn't just count during the time before the purchasethe brand . Personal branding is a visual representation of your business, services, and brand. Boring brand media is no longer appealing. It'll create more opportunities, brand awareness and, in the end, brand loyalty. 1. It's something that nonprofits need to embrace as something not exclusive to for-profit brands and corporations. Why You Need A Brand Photo Shoot . March 15, 2017; Business Operations Tips & Tools; 0 comments; by Mariah; I'm thrilled to have Brianne of Brightly & Co. today on the blog, sharing some of her branding knowledge!! Personal branding photography is marketing YOU - it's all about celebrating the very best of you and your business. 2. You'll soon see what you can gain from using it too. Branding helps tie your niche together and get like-minded customers. Branding is everything. Branding is the set of actions that you take to build a brand. . By definition, branding is about creating an image or name for a product or service that helps people to identify it in the marketplace: the unique "stamp" on your company that represents your mission aims and values in a personalised, engaging way. You. Here are the reasons why branding is important. A good brand will always tell customers what they should expectand hold you towhen they work with you. It brings out the YOU in your business. Lots of businesses make use of stock . Back in the day, and as seen in old western movies, there was only one bank in each community. Yes, 0.45 of a second to be precise. A strong brand image is important for any business. In brief: branding is brand management. But once you have created the strong foundations of a good brand, the rest is history. Branding confirms your credibility in the market. 1. Branding coordinates everything from logo design, colors, and imagery, to brand name, taglines, and voice in order to create a cohesive and engaging experience for customers. However, the two terms have different meanings. Not . If the photo doesn't look like you or is outdated, it produces a disconnect and distrust. This also applies to your consumers - the target audience. More than ever, photo styling in branding is an important element of a brand. Your images have the ability to quickly and easily convey the emotion that you want your customers to feel when you're surrounded by your business. Personal branding photography as part of the marketing for your brand helps to show your customers who you are and allows them to get to know you. Taken from the practice of branding cattle and the branded symbols used by craftsmen, branding as we know it today emerged out of the . Personal branding is incredibly important for many reasons. Professional branding photos do more than increase sales, they inspire visitors to your media channels by authentically showing your staff, operations and products. It's for you too, and has some amazing benefits . Professional and on brand photos will go a long way in making every part of your visual brand look legit. Your branding photos should reflect who you really are and they should be scroll-stopping. Reasons Why Branding Is Important. One thing is for certain and every artist needs to comprehend weather they embrace it or not is that they are a brand. Due to this, he felt inspired to write an article sharing the 3 reasons why branding is so important on LinkedIn to help other people who might be finding that they aren't getting in front of people from their LinkedIn marketing efforts. Here are 7 reasons why we believe branding is important for every business out there. Branding your photography is important for these reasons: Branding helps you gain recognition Think of a brand as the face of your business. For nonprofits, branding is your mission and values, your tone in communications, how the community perceives you, the impact you make - and yes, your designed identity as well. Professional Images Elevate Your Brand. In addition to owning up to mistakes, also sharing positive news and accomplishments with customers is important. Brand is also reflected in slogan. This recognition increases company value, provides insight, sets expectations, and makes acquiring new customers easier. Why brand photography is important BRAND PHOTOGRAPHY MAKES YOUR BRAND MORE RELATABLE AND HUMAN 82% of consumers trust a company more and 77 % are more likely to buy from a company if the founder uses social media. Imagine that an audience is being introduced to your brand for the first time. What do people recognize first when they see someone? Customers fall in love with great products, but more importantly, they also fall in love with great brands. This means defining your values and what you stand for. While well-lit, high-quality images of you in a business setting can help you gain credibility with your audience, blurry, low-quality images or selfies cheapen your services. When a product is presented and is being showcased well and properly it plays an important role in the client's decision making. 6. Branding is the act of connecting a product (or b usiness) with a particular name, symbol, or features and ideas to make it recognizable. EVERYTHING! People want to buy from people, not . It helps inform everything you do. In fact, Google's customer journey research shows an estimated 12 touches with a company . It generates trustworthiness among customers (which leads to loyalty in the long run), sets a brand apart from the competition, and makes a good impression among potential consumers. Local Nomads has a photo walk every two weeks in Baton Rouge and New Orleans where you can take photos with professional photographers for free. Well-executed branding has a lot to say. Their face! It's about what you have to offer to your clients the skills, qualities, and experience you have that set you apart from the rest.